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"We studied several options, because there were many companies offering instant messaging in the market. And we found Interactive Networks Inc. not only offered a really good quality customizable solution, the Instan-t IM, but also offered it at a very reasonable price that we could afford "

Robbie Davidson
CEO/President
Praize Network

 
Overview

The Praize Network is a Christian website community where users can meet, discuss and gather over the Internet, becoming an opportunity for education and growth. The site focuses on individuals and organizations, providing family-safe services and other resources to help users keep updated on news and connected with other Christians.

Praize Network's focus is on providing services for Christians across Canada, the United States and beyond. Some of these features are: search engine, email, message forums, clubs, events calendar, classifieds, personals, directories, job search, shopping and instant messaging.

Incorporating IM
Finding a way of delivering value added services, keeping its community growing, as well as retaining users, were some of the needs that Praize was experimenting when the company realized that the incorporation of instant messaging to its website was a natural step they had to take. "Everyone was doing it, and we didn't want to stay behind", remembers Robbie Davidson, CEO/President of Praize Inc.

Requirements
As a website focused on all kinds of users - from novice to experienced - Praize required an easy-to-use instant messenger as well as a powerful and reliable solution that included useful tools.

Something that was identified as a key requirement for the service was the possibility of allowing users to communicate with the major public IM networks (MSN, ICQ, AOL and Yahoo!) that most of these people were probably already using.

"We studied several options, because there were many companies offering instant messaging in the market. And we found Interactive Networks Inc., which not only offered a really good quality customizable solution, the Instan-t IM, but also offered it at a very reasonable price that we could afford", Davidson assures.

Future
Although many webmasters still can't see the potential of instant messaging technology, it is already being used in a large number of companies worldwide, and it is just the tip of the iceberg of what is to come. "Instant messaging is an extraordinary technology; it is changing the way we communicate and interact with each other online. I'm sure that its future is beyond anyone's imagination", Davidson concludes.