Overview
MagicNet is the premier Internet and value-added service provider in Mongolia.
The company has provided consistent email facilities to the Mongolian community ever since it was founded, in 1994. In the last decade it has grown to meet the continuous developing needs of Mongolia's commercial, government, academic and public consumer communities.
Incorporating IM
As the largest independent communications company in Mongolia, MagicNet has always made every effort to meet and exceed the needs of its community. In order to establish the company as the industry leader in the development and delivery of high performance communication solutions in Mongolia, no matter the geographic or social boundaries, MagicNet realized that its employees needed a more effective way to communicate between themselves and with their customers.
“When we started thinking about IM, we knew that it would be better than telephone and email in many situations, and would allow us conferencing and application sharing. This would be very useful for us, because some clients supported the use of persistent state documents”, assures Ceri Morgan, CEO of MagicNet.
Requirements
Since most of the clients of the company were using some of the major public IMs, MagicNet considered that the firm needed an instant messaging solution able to interoperate with MSN, Yahoo, AOL and ICQ messengers, since asking every customer to use the same IM solution was not a valid option
Security was also another important consideration, because the company and its clients would be exchanging confidential information all the time. In addition, pricing was a third key issue when deciding which IM solution was the most convenient to meet MagicNet's needs.
“That's why we chose Interactive Networks Inc. Its Instan-t IM Internet Edition solution had all the features MagicNet needs: security, interoperability with public messengers, and convenient pricing”, Morgan explains.
Solutions
After MagicNet adopted
Instan-t's
Internet IM solution in August 2003, communications with clients and employees have improved significantly. “Interactive Networks' solution certainly reached our expectations, and we have been offered very good customer and technical support every time we needed it. I am convinced that all companies will find it useful to have an IM solution like Instan-t, because instant messaging is certainly a better way of communicating”, MagicNet's CEO says.
After experimenting with the great benefits of Instan-t as a powerful communication tool, MagicNet realized an instant messenger would be an effective, value-added service for a company seeking competitive advantage. That's why the company also became a reseller of Interactive Networks' solution, adding a flexible enterprise IM solution with proven technology and a growing customer-base to its portfolio.
According to Morgan, in the future IM will not only replace email and much of the public telephone network, but will be further integrated into directory services as an integral part of any company or social identity. “Even more than simple communications, IM is about identity and about presence”.
